WSL Founders’ Cup 2018 Live Stream Online. Watch WSL Founders’ Cup
AUBURN HILLS, Mich. As part of its multi-year global deal, the Jeep® brand is the exclusive automotive partner of the World Surf League’s upcoming Founders’ Cup of Surfing event presented by Michelob ULTRA Pure Gold, a historic nation-versus-nation teams event featuring a cross-section of the world’s best surfers, to be held at WSL Surf Ranch in Lemoore, California, May 5-6, 2018.
The WSL Surf Ranch facility boasts the best man-made wave in history – a 700-yard, high-performance, bi-directional wave featuring barrel sections and maneuver sections. Primarily existing as a testing facility, the Lemoore site has spent the past two years dialing in the technology under the guidance of 11-time WSL Champion Kelly Slater (USA) and feedback from visiting WSL surfers. The technology has captured the imagination of the global surfing community. The Founders’ Cup will be the WSL’s first public event at the facility – showcasing the wave and the world’s best surfers through a unique team format.
“Surf and Jeep brand fans share an extreme enthusiasm that drive them to seek their next adventure,” said Mike Manley, Head of Jeep Brand – FCA. “The Founders’ Cup and the Surf Ranch are born from the passion of an entire community that dreamed its existence. These are the same dreamers and doers that fuel our Jeep brand culture. We not only share the same sensibilities as the World Surf League, we also provide the global reach that is both uniquely compatible and necessary to extend across their worldwide surf events.”
The Jeep brand will have an on-site activation at the event, including the recently announced “Jeep Sessions: A Surfing Journey in 360°” virtual reality experience, where fans can take a virtual reality adventure with Jeep Ambassadors Jordy Smith and Manuel. In addition, five “Crazy Passionate” videos embodying the shared DNA between the Jeep brand and the spirit and soul of surfing/surf lifestyle will run across the Jeep brand’s social and digital channels.